Amazon’s Verified Review Purchase Badges Improve Conversion
Driving Natural Reviews
Verified Purchase Reviews lend credibility, show potential customers that your reviews are from consumers who actually purchased the product, and make the review system harder to game and manipulate. That’s great news for sellers investing in quality products and quality customer service, because you can greatly boost your ranking and your conversion just by making sales. You just have to boost the number of customers who go on to leave a review by integrating a good review strategy.
Ask. Most customers are more than willing to share their experience
Offer a perk, such as a discount code in exchange for a review
Add additional discounts for product photos and videos
Optimize for sales. Create high-quality pages, optimize pictures, bullets, product description, and keywords
Deliver quality. Stay on top of your inventory management and shipping, use 3PL and FBA where necessary, and get products to customers quickly and safely. Stock outs and slow shipping are the fastest way to earn a bad review on a good product.
Use Sponsored Products to boost sales. A small percentage of all sales will result in reviews.
Run promotions for previous customers from your store with no more than a 20% discount
Contact top Amazon reviewers and request reviews. Most won’t purchase your product, but you may be able to gift it (digital product), and you will benefit from getting a review from a top reviewer, even without the Verified Purchase badge.
At the end of the day, Verified Purchase badges help small consumers and real businesses to compete with sellers pushing mass-produced items from sites like Alibaba. It allows customers to show their opinion more, and it will mean that low-quality products will slowly sink out of the search results. If you have a good product and you invest in quality, Amazon Verified Purchase, reviews will only help your business. Just make sure you integrate tactics to drive sales, deliver quality products, and fulfil orders quickly, to keep real customers as happy as possible.
Verified Purchase Reviews lend credibility, show potential customers that your reviews are from consumers who actually purchased the product, and make the review system harder to game and manipulate. That’s great news for sellers investing in quality products and quality customer service, because you can greatly boost your ranking and your conversion just by making sales. You just have to boost the number of customers who go on to leave a review by integrating a good review strategy.
Ask. Most customers are more than willing to share their experience
Offer a perk, such as a discount code in exchange for a review
Add additional discounts for product photos and videos
Optimize for sales. Create high-quality pages, optimize pictures, bullets, product description, and keywords
Deliver quality. Stay on top of your inventory management and shipping, use 3PL and FBA where necessary, and get products to customers quickly and safely. Stock outs and slow shipping are the fastest way to earn a bad review on a good product.
Use Sponsored Products to boost sales. A small percentage of all sales will result in reviews.
Run promotions for previous customers from your store with no more than a 20% discount
Contact top Amazon reviewers and request reviews. Most won’t purchase your product, but you may be able to gift it (digital product), and you will benefit from getting a review from a top reviewer, even without the Verified Purchase badge.
At the end of the day, Verified Purchase badges help small consumers and real businesses to compete with sellers pushing mass-produced items from sites like Alibaba. It allows customers to show their opinion more, and it will mean that low-quality products will slowly sink out of the search results. If you have a good product and you invest in quality, Amazon Verified Purchase, reviews will only help your business. Just make sure you integrate tactics to drive sales, deliver quality products, and fulfil orders quickly, to keep real customers as happy as possible.